After researching into more detail which idea I want to take further for creative practice I looked into examples of effective copywriting. I found this website had some interesting examples.
The most effective advertisement out of the six is the porsche campaign. I feel it is most effective because it uses a simple strap line and image but the two combined speak volumes. The image of the tyre track marks on the road combined with the strap line of ” …and that was just the test drive.”